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our Latest Posts

e-Commerce, Ελλάδα, Ηλεκτρονικά Είδη

Η αξία των ηλεκτρονικών συναλλαγών στην κατηγορία των Ηλεκτρονικών Ειδών, εκτιμάται ότι θα ανέλθει στα 468 εκατ. Ευρώ το 2020. Τα...

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e-Commerce, Ελλάδα, Οικιακές Συσκευές

Η αξία των ηλεκτρονικών συναλλαγών στον κλάδο Οικιακών Συσκευών, εκτιμάται ότι θα ανέλθει στα 74 εκτ. Ευρώ το 2020. Τα έσοδα, ανα...

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e-Commerce, Ελλάδα: Έπιπλα και Είδη Σπιτιού

Η αξία των ηλεκτρονικών συναλλαγών στον κλάδο Επίπλων και Ειδών Σπιτιού, θα φτάσει τα 112 εκατ. Ευρώ το 2020 στην Ελληνική αγορά. ...

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Share of Enterprises That Make B2B and B2G e-Commerce Sales via a Website in Greece From 2013 to 2016

This statistic displays the share of enterprises that made B2B and B2G e-commerce sales via a website in Greece from 2013 to 2016....

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Share of Enterprises That Make B2C e-Commerce Sales via a Website in Greece From 2013 to 2018

This statistic displays the share of enterprises that made B2C e-commerce sales via a website in Greece from 2013 to 2018. In 201...

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Share of Selected Payment Methods as Percentage of Total e-Commerce Transaction Volume Worldwide in 2018, by Region

This statistic presents information on share of selected payment methods as percentage of total e-commerce transaction volume worl...

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Most Popular Mobile Payment Methods Accepted by Online Merchants Worldwide in 2017 and 2018

This statistic presents the share of mobile payment methods accepted by merchants worldwide as of March 2018, by payment type and ...

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Mobile Retail Commerce Sales as Percentage of Retail e-Commerce Sales Worldwide From 2016 to 2021

This statistic gives information on the share of mobile retail commerce sales as percentage of total retail e-commerce sales world...

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Mobile Retail e-Commerce Sales Worldwide From 2016 to 2021 (in million U.S. dollars)

This statistic shows the mobile retail commerce revenue worldwide from 2016 to 2021. In 2017, global mobile retail revenue amounte...

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Mobile-Commerce-Spending-Worldwide-2016-2017-2021

This statistic gives information on the distribution of worldwide iOS and Android app revenue in 2011 and 2012, by source. In 201...

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m-Commerce-Share-of-e-Retail-Sales-2018-by-Country

This statistic presents the mobile share of retail e-commerce transactions in selected countries as of the second quarter of 2018....

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Share of Merchants Worldwide Who Support Mobile Commerce as a Sales Channel as of March 2018, by Segment

This statistic presents the share of merchants worldwide who support mobile commerce as a sales channel as of March 2018, by segme...

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Share of Total Revenue From Mobile Sales Channels According to Online Merchants Worldwide From 2013 to 2018

This statistic presents the share of total revenue from mobile sales channels according to merchants worldwide from 2013 to 2018. ...

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Preferred Online Shopping Device According to Global Cross-Border Online Shoppers as of October 2017

This statistic presents a ranking of the preferred online shopping devices according to global cross-border online shoppers as of ...

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Online Shopping Locations that Shoppers Worldwide Prefer to Shop at for First-Time and Repeat Purchases as of May 2018

This statistic presents the online shopping locations that shoppers worldwide prefer to shop at for first-time and repeat purchase...

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Online Shopping Frequency According to Online Shoppers Worldwide as of October 2018

This statistic presents the online shopping frequency according to online shoppers worldwide as of October 2018. During the survey...

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Conversion Rate of Online Shoppers Worldwide as of 3rd Quarter 2018, by Platform

This statistic provides data on the conversion rate of global online shoppers in the third quarter of 2018, sorted by platform. D...

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Conversion Rate of Online Shoppers Worldwide as of 3rd Quarter 2018

This statistic provides data on the conversion rate of online shoppers worldwide as of the third quarter of 2018. During this per...

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Global Markets With the Highest Online Shopping Penetration Rate as of 2nd Quarter 2017

The figure shows the global markets with the highest online shopping penetration rate as of the second quarter of 2017. During th...

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Share of Global Internet Users Who Have Bought a Product Online Last Month as of 1st Quarter 2017, by Device

This statistic presents the share of internet users worldwide who have bought a product online during the preceding month as of th...

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Digital Buyer Penetration Worldwide From 2016 to 2021

This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global int...

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Share of Internet Users Who Have Purchased Selected Products Online in the Past 12 Months as of 2018

As of 2018, 57 percent of global internet users had purchased fashion-related products through the internet, making apparel the mo...

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Number of Digital Buyers Worldwide from 2014 to 2021 (in billions)

This timeline displays a forecast of the number of digital buyers worldwide from 2014 to 2021. In 2021, over 2.14 billion people w...

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e-Commerce Share of Total Global Retail Sales from 2015 to 2021

This statistic shows retail e-commerce sales as a percent of global retail sales from 2015 to 2021. In 2017, e-retail sales accoun...

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Internet Advertising Expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)

This statistic displays advertising expenditures in the European Union (EU 28) going on internet advertising from 2009 to 2017. In...

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Digital Advertising Spending Worldwide from 2015 to 2017 (in billion U.S. dollars)

The timeline shows digital advertising expenditure worldwide in 2015 and 2016, with a forecast for 2017. The source projected the ...

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Advertising Spending in Europe Between 2013 and 2016, by Medium (in billion euros)

The graph shows advertising spending in Europe between 2013 and 2016, broken down by medium. In 2016, 41.8 billion euros were spen...

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Online Advertising Spending in Europe from 2006 to 2017 (in billion euros)

The timeline presents data on online advertising spending in Europe from 2006 to 2017. The amount spend has increased year-on-year...

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Most Popular Facebook Fan Pages as of April 2019, Based on Number of Fans (in millions)

Apart from being the most-followed person on Instagram, Cristiano Ronaldo is also the most-followed person on Facebook with over 1...

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Product Brands With The Most Facebook Fans as of April 2019 (in millions)

Coca-Cola is one of the most recognizable brands worldwide, which in this case translates to almost 108 million Facebook followers...

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Annual Revenue of Global Publicly Traded Internet Companies From 2014 to 2018

This statistic represents the global revenue of publicly traded internet companies from 2014 to 2018. Online retail platform Amazo...

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Retail e-Commerce Sales CAGR Forecast in Selected Countries From 2019 to 2023

This statistic shows the retail e-commerce sales compound annual growth rate from 2019 to 2023 in leading countries. According to ...

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Number of Smartphones Sold to End Users Worldwide From 2007 to 2018

This statistic shows the number of smartphones sold to end users worldwide from 2007 to 2018. In 2018, around 1.56 billion smartph...

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Value of the Apparel Market in Select Leading Countries in Europe From 2017 to 2022

This statistic displays the value of the apparel market in leading European countries in the year 2017, with a forecast for the ye...

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Sales of the Leading Apparel/Footwear Retailing Companies Worldwide in 2017

This statistic depicts the sales of the leading apparel/footwear retailing companies worldwide in 2017. In that year, Inditex was ...

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Value of the Apparel Market Worldwide from 2005 to 2020 (in billion U.S. dollars)

This statistic shows the size of the apparel market worldwide from 2005 to 2015, and provides a forecast until 2020. In 2018, the ...

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Share of individuals using the internet to find information about goods and services in Greece from 2007 to 2018

This statistic shows the percentage of individuals in Greece who used the internet to find information about goods and services fr...

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#GrowYourBusiness Λαμία

  Το #GrowYourBusiness έκανε τα πρώτα του γεννέθλια στην Λαμία συμπληρώνοντας 1 χρόνο ζωής, 10 πόλεις και σχεδόν 2,000 ΜΜΕ με ε...

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#GrowYourBusiness Ξάνθη

Τα Digital Training Courses #GrowYourBusiness έφθασαν στην ακριτική Ξάνθη την Τετάρτη 6 Ιουνίου. Το σεμινάριο παρακολούθησαν περισ...

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Protocol Rafting Lousios

Η μισή ομάδα του Marketing μαζί με την άλλη μισή του IT της Protocol Digital Marketing απόλαυσαν ενα βραβείο απόδοσης της Google σ...

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#GrowYourBusiness Καλαμάτα

Τα Digital Training Courses #GrowYourBusiness συνεχίστηκαν στην όμορφη Καλαμάτα την Τετάρτη 25 Απριλίου. Το σεμινάριο παρακολού...

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#GrowYourBusiness Ρόδος

Στο τέλος του 2017 το #GrowYourBusiness είχε φιλοξενηθεί ήδη σε 6 πόλεις της Ελλάδας (Θεσνικη, Αθήνα, Πάτρα, Ιωάννινα, Λάρισα και ...

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Top Google Algorithm Changes in 2017 and How They Affect You

Last year, the SEO and copywriting communities, along with business owners who rely heavily on their optimized websites were on th...

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How To Help A New Website Rank Faster

Everyone knows that the process of SEO is a slow one. You don’t get to the top of a Google (and stay there) without some serious...

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#GrowYourBusiness 2018

Ο Γεν. Δ/ντης της Protocol Digital Marketing, Κωνσταντίνος Μπακόπουλος, αποτελεί έναν εκ των 2 εξειδικευμένων εισηγητών που επέλεξ...

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Google Christmas Event 2017

  Η Protocol είχε τη χαρά να παρευρεθεί στο Christmas Event που διοργανώνει η Google! Παρακολουθήσαμε επίσης ένα ενδιαφέρον σεμ...

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“Grow Your Business” Larisa

  Περισσότερες από 180 επιχειρήσεις της Θεσσαλίας παρακολούθησαν στη Λάρισσα το 5ο Grow Your Business που διοργάνώνει η Cosmote ...

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Protocol | Google Export Guru

  Η Protocol Digital Marketing ήταν ένα εκ των τριών Digital Agencies & Export Guru Members που συμμετείχαν στο Workshop με θέμ...

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#GrowYourBusiness Δεκέμβριος 2017

Το Grow Your Business τον Δεκέμβριο 2017 Λάρισα και Ηράκλειο Κρήτης Ο (δικός μας) Κωνσταντίνος Μπακόπουλος αποτελεί έναν εκ των 2 ...

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"Grow Your Business" Ιωάννινα

      Το 4o #GrowYourBusiness μετά τη Θεσ/νικη, Αθήνα και Πάτρα πραγματοποιήθηκε τον Οκτώβριο στα Ιωάννινα. Το εκπαιδευτικό σ...

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"Grow Your Business" Πάτρα

      Το Grow Your Business μετά τη Θεσ/νικη και την Αθήνα πραγματοποιήθηκε για 3η φορά εντός του 2017 στη Πάτρα. Το εκπαιδευτ...

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Proximity to Searcher is Still the #1 Local Search Ranking Factor

Dan Leibson recently published a post titled “The TriModal Local Ranking Algo in One Screenshot”. In the post, he uses a screensho...

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How Google Rank Websites

Imagine that some sites might be ranked by Google based upon how their databases might answer queries. A patent from Google refe...

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Google AdWords Testing URLs Above Title on Mobile Search Results

Yesterday we posted about Google testing the breadcrumb version of the URL above the title tag in the mobile search results.  It...

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What does voice search mean for your local SEO strategy?

The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in...

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The 5 Best Ways to Build High-Quality Links

If you’re involved in online marketing, you likely already know that buying links is a big no-no. Not only does Google frown upon ...

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12 Actionable SEO Tactics to Start Using Today

“Good SEO starts with the ability to implement it. You can have the best content and technical optimization, but if it takes you ...

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SEO vs. PPC: Which is Right for You?

“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny...

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Attribution, Integration and Replication in the digital age

  A report entitled The State of Digital Advertising 2017 by ClickZ Intelligence and Marin Software shows that digital technology...

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Η Protocol Digital Marketing στο "GR.EC.A Export Gurus"

Η Protocol Digital Marketing παρουσίασε στα μέλη του GR.EC.A ένα επιτυχημένο Case Study International Digital Advertising. Περισσό...

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The best Facebook marketing strategies for 2017

As well as being the world largest social network, Facebook is a powerful marketing platform for brands, and its latest features m...

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The three best B2B marketing channels for small businesses (and how to use them)

B2B marketing for small businesses can be difficult to get right.  A limited budget means marketing spend must be tightly control...

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Realizing the Potential of Mobile Measurement

As the future of marketing is increasingly focused on mobile, brands need to rethink their traditional approach to measurement. We...

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Calculate how much mobile speed can mean for you

Why is mobile speed important? In our mobile-first world, we don’t just expect to have all the world’s information at our fingert...

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The 5 rules of highly-opened email subject lines

“Use keywords”  “Don’t go over 50 characters” “Start with action oriented verbs” “Use emoji” “NEVER use emoji” These are just som...

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The 4 key metrics to a successful email

  Measuring performance and refining your copy are at the heart of conversion copywriting. Which is why, now that you’ve written ...

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Four lessons for creating a joined-up social strategy

Focusing on how companies can optimize their organic and paid-for social campaigns to improve engagement, reach, conversion and, u...

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How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the bud...

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Earnings report 2016

Company Est. Date Period Ending Est./Actual EPS ...

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Why are enterprise companies missing out on search?

SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketin...

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Five tips to maximise content ROI for every industry

An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase you...

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Should You Implement AMP Pages on Your Site?

AMP (Accelerated Mobile Pages) is a language library for web pages (“AMP HTML” and “AMP JS”) intended to speed up the mobile rende...

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Why context is king in m-commerce design

Mobile responsive. Mobile first. Mobile only… Whatever approach you take to your m-commerce project, one thing is certain: if you...

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Five hard-hitting tips for boosting online conversion rates

The web doesn’t have a traffic problem, but it does have a conversion problem. Many people keep trying to attract traffic with...

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Which digital channel has the brightest future for business?

Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mo...

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How to optimize your contact page for better conversions

Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversi...

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Three steps to nailing the customer journey

No matter the size of your retail company, what customers will remember most about buying from you is how the experience made th...

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Eight valuable PPC tips for ecommerce sites

With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace...

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The ultimate guide to ecommerce business models

Since the first online shopping system was demonstrated in 1979, ecommerce has been constantly growing and diversifying. Now, w...

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How Mobile Search Connects Consumers to Stores

Νew data on how consumers use mobile search to connect to brands and businesses.   Source: Kim Larson , Rachel Salberg...

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Why YouTube Stars Are More Influential Than Traditional Celebrities

For millennials who spend a lot of time watching online video, YouTube creators are more influential than traditional celebrities....

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Why audience retention with mobile video is more important than ever

When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have. Th...

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Eight ways content marketing and SEO can work together

Since the rise of the term content marketing, perhaps three or four years ago, there’s been plenty of talk about the end of SEO an...

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12 reasons for brands to use GIFs in content marketing

GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content mark...

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Paid search rules for ROI on mobile: report

Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the ke...

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Is Google Authorship Making a Comeback?

For those who loved Google Authorship, the last few years have been an on-again, off-again affair. While Google killed Authorship...

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How to use emojis in email subject lines without being a spammer

Ah, emojis,  the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: Thi...

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How are B2B brands performing on Twitter, Instagram, Facebook, LinkedIn, and Pinterest?

In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. Link...

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11 Reasons to Invest in Infographics This Year

People adore intriguing and unique content, don’t they? You’ve no doubt read countless articles that state, “the more unique your...

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Are search engines ‘semantic’?

Let’s get to the crux of the matter. It never fails to make me smile when people misuse the term ‘semantic search’, so really… wh...

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How YouTube Connect Could Impact Your Business

“Broadly speaking, we think about YouTube being synonymous with video…live has always been a part of video, and it’s actually alwa...

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The critical importance of social customer care

No company these days can ignore the impact that social media has on customer service or client service. Many companies have lit...

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How To Successfully Advertise Your Business On Instagram

75 million users log onto Instagram per day, many of which are Millennials – a target audience marketers are dying to reach. (Sour...

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Retargeting for 2016 Digital Marketing

Wouldn’t it be nice if customer buying patterns were simple? A person sees something he likes, he thinks it over, but eventually ...

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10 Ways Content Can Improve Your Rankings

If you’re writing for your site you obviously want to write quality content to generate hits. After all, you’re putting it on the ...

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The Case for Engine Specific SEO Campaigns

“Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be fou...

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How to Use Facebook’s Instant Articles

Facebook is a social phenomenon. This ultimate social destination houses far more users than any other social network in existence...

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Can the New Social Platforms Aid Your Business?

Social media channels, social media channels everywhere. It seems every month or so we have more news of new social channels that...

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Social Media Logos

Keeping up to date with the latest social media logos can be a challenge. And even once you’ve found the correct logos it can also...

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8 Reasons Why You Should Use WordPress for Your Content

Finding a great site to host your content doesn’t have to be a daunting, overwhelming journey. There are several hosting sites out...

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Mobile Dominance: 7 Tips to Boost Your Reach

It’s is no secret that mobile phones are the dominant force in connected devices. 1 in 4 people who access the internet do so excl...

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7 Ways to Create Robust Content for Your Site

As a marketer, you are probably fully aware of the fact that quality, consistent content is your ticket to success — in any field ...

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The 2016 Retail Trends You Need to Know

The rules of retail have dramatically changed over the past several years, and some are finding it tougher to stay on top of trend...

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What is customer retention and why is it important?

Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring.  The be...

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Facebook Reactions Are Here, but That Doesn’t Mean You Should Measure Them

Today, Facebook unleashed the much-anticipated replacement of the one-size-fits-all “Like” button: Reactions. While “Like” will s...

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Will Google’s SERP Update Affect Your Business?

I believe that this will affect every single one of AdWords advertisers. This quote comes from Tom Sadler, sales and marketing dir...

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Is Google Launching a New Way to Search?

Go online right now and search the name of one of the presidential candidates. What do you see? I’ll save you the trouble – you s...

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Great Online Content Becomes More Imperative Than Ever in 2016

You’ve probably heard all of them: the predictions SEOs, writers, and marketers make about what the new year will bring for conten...

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7 Types of Keywords to Consider When Doing Research

People think differently. Because not everyone calls the same products by the same names or searches for what they need with the s...

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5 Characteristics Common to All Sites on Page One of Google Searches

There is a lot of talk about what SEO is about and what it is not about. As long as you own a website and it is on the World Wide ...

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The Top 10 Don’ts of Digital Marketing

Digital marketing is the method of marketing in which we use various electronic devices such as computers, Smartphones, tablets, e...

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Debunking the 10 Common Social Media Myths

Social media is the Holy Grail of content marketing. You can generate new clients, maintain current ones, and have awesome strateg...

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How Facebook Reactions Will Affect Marketing

If you’ve spent any time on Facebook recently, you’ve likely noticed that your timeline has gotten a whole lot cuter thanks to the...

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10 Ways Local SEO & Search Will Change in 2016

Consumers are constantly changing the way they search for products and services because technology is always changing. With the...

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10 Ways Content Can Improve Your Rankings

If you’re writing for your site you obviously want to write quality content to generate hits. After all, you’re putting it on t...

Read More

Did a New Google Panda Hit the Web?

People trying to keep up with Google’s algorithm updates should have access to a warning that reads: “Caution. May cause whipla...

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How Google Will Shift SEO in 2016

This year has started off with a bang as Google confirmed a core algorithm update halfway through January. While the revision h...

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Facebook Groups App

People use Facebook Groups every day to stay in touch with family, collaborate on projects, plan trips and offer support to frie...

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War For App Install Ads

Facebook, Google, And Twitter’s War For App Install Ads An unexpected consequence of our love apps is that now there’s just too ...

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Optimized Pins

How to Optimize Your Pins for the Pinterest Smart Feed Have you heard about the Pinterest smart feed and how it impacts your exp...

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5 FB Holiday Tips

With the holiday shopping season about to blast off and Small Business Saturday on tap this weekend, Facebook offered five tips fo...

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Getting Started on Twitter

Creating a strong presence online can help business owners find new clients and nurture existing relationships. Here are some begi...

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LinkedIn for B2B Brands

B2B businesses and brands are increasingly waking up to the fact that LinkedIn can seriously boost their profile. It’s by far the ...

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Easy & Honest SEO Mistakes

4 Easy & Honest SEO Mistakes That Could Penalties Your Site You did everything right when optimizing your site for search -- or so...

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Ad Formats Face Off

Ad Formats Face Off The 4 Major Digital Ad Formats Face Off Much  has been said about the death of the traditional banner ad, an...

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News Feed FYI: Reducing Overly Promotional Page Posts in News Feed

One of the main reasons people go to Facebook is to see what’s happening in their News Feeds. FB goal with News Feed has always be...

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3 Ways to Turn Email Subscribers Into Social Fans

Do you want more followers for your company’s social sites? Have you tried building your social following through your email list...

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Instagram adds 5 new filters, slo-mo video capability

While some Instagram users (on iOS) can speed up video with Hyperlapse, now all Instagram users can slow their videos down, with ...

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The History of Copyright on the Internet [Infographic]

When it comes to the Internet, copyright can be a difficult thing to police. Users frequently misunderstand how copyright works, w...

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The 4 Hardest Parts Of SEO

What are the most challenging parts of working in search engine optimization? here are the four most difficult parts about achievi...

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Facebook Says Redesigned Right-Rail Ads Are Performing Better

Facebook Says Redesigned Right-Rail Ads Are Performing Better Millward Brown eye-tracking test shows more people are noticing and ...

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Social Ad Spending to Double in Next 5 Years (Infographic)

Social media spending is about to skyrocket, producing huge revenues in the U.S., according to a newly published infographic from ...

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In Defense of Google+

Numerous headlines and articles have declared “Google+ is dead”. The sad thing is, as Google continues to dismantle the framework...

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Short Email Subject Lines

Research shows that short subject lines get the highest performance. How short? Data suggests that under 15 characters maximizes...

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Which Social Media Platform Should You Use? 6 Steps For Figuring Ιt Οut

Step 1: Understand your audience Which social media platform your audience is most likely to use will come down to who defines tha...

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SEO Changing Again: The New Rules for Dominance

The internet is a dog-eat-dog world for online businesses; hundreds of thousands of sites within the same niches are all competing...

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