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  e-Commerce: Παιδικά Ρούχα  ΚΛΑΔΟΣ: Τα παρακάτω Benchmarks αφορούν ηλεκτρονικά καταστήματα παιδικών ρούχων που εμφανίζονταν στη...

Η αξία των ηλεκτρονικών συναλλαγών στην κατηγορία των τροφίμων και ποτών εκτιμάται ότι θα ανέλθει στα 54 εκατ. ευρώ το 2020. Τα έ...

Η αξία των ηλεκτρονικών συναλλαγών στην κατηγορία «Προιόντα Προσωπικής Φροντίδας» εκτιμάται ότι θα ανέλθει στα 397 εκατ. Ευρώ το 2...

Η αξία των ηλεκτρονικών συναλλαγών στην κατηγορία Sports & Outdoor αναμένεται να ανέλθει στα 102 εκατομμύρια ευρώ το 2020. Τα έσο...

Η αξία των ηλεκτρονικών συναλλαγών στην κατηγορία των παιδικών παιχνιδιών και των ειδών μωρού εκτιμάται ότι θα ανέλθει στα 107 εκα...

Η αξία των ηλεκτρονικών συναλλαγών από τον τομέα "Τσάντες & Αξεσουάρ" εκτιμάται ότι θα ανέλθει στα 83 εκατ. Ευρώ το 2020. Τα έσοδ...

Η αξία των ηλεκτρονικών συναλλαγών στον τομέα των υποδημάτων, εκτιμάται ότι θα ανέλθει στα 185 εκατ. Ευρώ το 2020. Τα έσοδα αναμέ...

Η αξία των ηλεκτρονικών συναλλαγών στον τομέα της ένδυσης, εκτιμάται ότι θα ανέλθει στα 400 εκατ. Ευρώ το 2020. Τα έσοδα αναμένετ...

Η αξία των ηλεκτρονικών συναλλαγών στην κατηγορία των Ηλεκτρονικών Ειδών, εκτιμάται ότι θα ανέλθει στα 468 εκατ. Ευρώ το 2020. Τα...

Η αξία των ηλεκτρονικών συναλλαγών στον κλάδο Οικιακών Συσκευών, εκτιμάται ότι θα ανέλθει στα 74 εκτ. Ευρώ το 2020. Τα έσοδα, ανα...

Η αξία των ηλεκτρονικών συναλλαγών στον κλάδο Επίπλων και Ειδών Σπιτιού, θα φτάσει τα 112 εκατ. Ευρώ το 2020 στην Ελληνική αγορά. ...

This statistic displays the share of enterprises that made B2B and B2G e-commerce sales via a website in Greece from 2013 to 2016....

This statistic displays the share of enterprises that made B2C e-commerce sales via a website in Greece from 2013 to 2018. In 201...

This statistic presents information on share of selected payment methods as percentage of total e-commerce transaction volume worl...

This statistic presents the share of mobile payment methods accepted by merchants worldwide as of March 2018, by payment type and ...

This statistic gives information on the share of mobile retail commerce sales as percentage of total retail e-commerce sales world...

This statistic shows the mobile retail commerce revenue worldwide from 2016 to 2021. In 2017, global mobile retail revenue amounte...

This statistic gives information on the distribution of worldwide iOS and Android app revenue in 2011 and 2012, by source. In 201...

This statistic presents the mobile share of retail e-commerce transactions in selected countries as of the second quarter of 2018....

This statistic presents the share of merchants worldwide who support mobile commerce as a sales channel as of March 2018, by segme...

This statistic presents the share of total revenue from mobile sales channels according to merchants worldwide from 2013 to 2018. ...

This statistic presents a ranking of the preferred online shopping devices according to global cross-border online shoppers as of ...

This statistic presents the online shopping locations that shoppers worldwide prefer to shop at for first-time and repeat purchase...

This statistic presents the online shopping frequency according to online shoppers worldwide as of October 2018. During the survey...

This statistic provides data on the conversion rate of global online shoppers in the third quarter of 2018, sorted by platform. D...

This statistic provides data on the conversion rate of online shoppers worldwide as of the third quarter of 2018. During this per...

The figure shows the global markets with the highest online shopping penetration rate as of the second quarter of 2017. During th...

This statistic presents the share of internet users worldwide who have bought a product online during the preceding month as of th...

This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global int...

As of 2018, 57 percent of global internet users had purchased fashion-related products through the internet, making apparel the mo...

This timeline displays a forecast of the number of digital buyers worldwide from 2014 to 2021. In 2021, over 2.14 billion people w...

This statistic shows retail e-commerce sales as a percent of global retail sales from 2015 to 2021. In 2017, e-retail sales accoun...

This statistic displays advertising expenditures in the European Union (EU 28) going on internet advertising from 2009 to 2017. In...

The timeline shows digital advertising expenditure worldwide in 2015 and 2016, with a forecast for 2017. The source projected the ...

The graph shows advertising spending in Europe between 2013 and 2016, broken down by medium. In 2016, 41.8 billion euros were spen...

The timeline presents data on online advertising spending in Europe from 2006 to 2017. The amount spend has increased year-on-year...

Apart from being the most-followed person on Instagram, Cristiano Ronaldo is also the most-followed person on Facebook with over 1...

Coca-Cola is one of the most recognizable brands worldwide, which in this case translates to almost 108 million Facebook followers...

This statistic represents the global revenue of publicly traded internet companies from 2014 to 2018. Online retail platform Amazo...

This statistic shows the retail e-commerce sales compound annual growth rate from 2019 to 2023 in leading countries. According to ...

This statistic shows the number of smartphones sold to end users worldwide from 2007 to 2018. In 2018, around 1.56 billion smartph...

This statistic displays the value of the apparel market in leading European countries in the year 2017, with a forecast for the ye...

This statistic depicts the sales of the leading apparel/footwear retailing companies worldwide in 2017. In that year, Inditex was ...

This statistic shows the size of the apparel market worldwide from 2005 to 2015, and provides a forecast until 2020. In 2018, the ...

This statistic shows the percentage of individuals in Greece who used the internet to find information about goods and services fr...

  Το #GrowYourBusiness έκανε τα πρώτα του γεννέθλια στην Λαμία συμπληρώνοντας 1 χρόνο ζωής, 10 πόλεις και σχεδόν 2,000 ΜΜΕ με ε...

Τα Digital Training Courses #GrowYourBusiness έφθασαν στην ακριτική Ξάνθη την Τετάρτη 6 Ιουνίου. Το σεμινάριο παρακολούθησαν περισ...

Η μισή ομάδα του Marketing μαζί με την άλλη μισή του IT της Protocol Digital Marketing απόλαυσαν ενα βραβείο απόδοσης της Google σ...

Τα Digital Training Courses #GrowYourBusiness συνεχίστηκαν στην όμορφη Καλαμάτα την Τετάρτη 25 Απριλίου. Το σεμινάριο παρακολού...

Στο τέλος του 2017 το #GrowYourBusiness είχε φιλοξενηθεί ήδη σε 6 πόλεις της Ελλάδας (Θεσνικη, Αθήνα, Πάτρα, Ιωάννινα, Λάρισα και ...

Last year, the SEO and copywriting communities, along with business owners who rely heavily on their optimized websites were on th...

Everyone knows that the process of SEO is a slow one. You don’t get to the top of a Google (and stay there) without some serious...

Ο Γεν. Δ/ντης της Protocol Digital Marketing, Κωνσταντίνος Μπακόπουλος, αποτελεί έναν εκ των 2 εξειδικευμένων εισηγητών που επέλεξ...

  Η Protocol είχε τη χαρά να παρευρεθεί στο Christmas Event που διοργανώνει η Google! Παρακολουθήσαμε επίσης ένα ενδιαφέρον σεμ...

  Περισσότερες από 180 επιχειρήσεις της Θεσσαλίας παρακολούθησαν στη Λάρισσα το 5ο Grow Your Business που διοργάνώνει η Cosmote ...

  Η Protocol Digital Marketing ήταν ένα εκ των τριών Digital Agencies & Export Guru Members που συμμετείχαν στο Workshop με θέμ...

Το Grow Your Business τον Δεκέμβριο 2017 Λάρισα και Ηράκλειο Κρήτης Ο (δικός μας) Κωνσταντίνος Μπακόπουλος αποτελεί έναν εκ των 2 ...

      Το 4o #GrowYourBusiness μετά τη Θεσ/νικη, Αθήνα και Πάτρα πραγματοποιήθηκε τον Οκτώβριο στα Ιωάννινα. Το εκπαιδευτικό σ...

      Το Grow Your Business μετά τη Θεσ/νικη και την Αθήνα πραγματοποιήθηκε για 3η φορά εντός του 2017 στη Πάτρα. Το εκπαιδευτ...

Dan Leibson recently published a post titled “The TriModal Local Ranking Algo in One Screenshot”. In the post, he uses a screensho...

Imagine that some sites might be ranked by Google based upon how their databases might answer queries. A patent from Google refe...

Yesterday we posted about Google testing the breadcrumb version of the URL above the title tag in the mobile search results.  It...

The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in...

If you’re involved in online marketing, you likely already know that buying links is a big no-no. Not only does Google frown upon ...

“Good SEO starts with the ability to implement it. You can have the best content and technical optimization, but if it takes you ...

“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny...

  A report entitled The State of Digital Advertising 2017 by ClickZ Intelligence and Marin Software shows that digital technology...

Η Protocol Digital Marketing παρουσίασε στα μέλη του GR.EC.A ένα επιτυχημένο Case Study International Digital Advertising. Περισσό...

As well as being the world largest social network, Facebook is a powerful marketing platform for brands, and its latest features m...

B2B marketing for small businesses can be difficult to get right.  A limited budget means marketing spend must be tightly control...

As the future of marketing is increasingly focused on mobile, brands need to rethink their traditional approach to measurement. We...

Why is mobile speed important? In our mobile-first world, we don’t just expect to have all the world’s information at our fingert...

“Use keywords”  “Don’t go over 50 characters” “Start with action oriented verbs” “Use emoji” “NEVER use emoji” These are just som...

  Measuring performance and refining your copy are at the heart of conversion copywriting. Which is why, now that you’ve written ...

Focusing on how companies can optimize their organic and paid-for social campaigns to improve engagement, reach, conversion and, u...

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the bud...

Company Est. Date Period Ending Est./Actual EPS ...

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SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketin...

An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase you...

AMP (Accelerated Mobile Pages) is a language library for web pages (“AMP HTML” and “AMP JS”) intended to speed up the mobile rende...

Mobile responsive. Mobile first. Mobile only… Whatever approach you take to your m-commerce project, one thing is certain: if you...

The web doesn’t have a traffic problem, but it does have a conversion problem. Many people keep trying to attract traffic with...

Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mo...

Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversi...

No matter the size of your retail company, what customers will remember most about buying from you is how the experience made th...

With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace...

Since the first online shopping system was demonstrated in 1979, ecommerce has been constantly growing and diversifying. Now, w...

Νew data on how consumers use mobile search to connect to brands and businesses.   Source: Kim Larson , Rachel Salberg...

For millennials who spend a lot of time watching online video, YouTube creators are more influential than traditional celebrities....

When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have. Th...

Since the rise of the term content marketing, perhaps three or four years ago, there’s been plenty of talk about the end of SEO an...

GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content mark...

Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the ke...

For those who loved Google Authorship, the last few years have been an on-again, off-again affair. While Google killed Authorship...

Ah, emojis,  the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: Thi...

In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. Link...

People adore intriguing and unique content, don’t they? You’ve no doubt read countless articles that state, “the more unique your...

Let’s get to the crux of the matter. It never fails to make me smile when people misuse the term ‘semantic search’, so really… wh...

“Broadly speaking, we think about YouTube being synonymous with video…live has always been a part of video, and it’s actually alwa...

No company these days can ignore the impact that social media has on customer service or client service. Many companies have lit...

75 million users log onto Instagram per day, many of which are Millennials – a target audience marketers are dying to reach. (Sour...

Wouldn’t it be nice if customer buying patterns were simple? A person sees something he likes, he thinks it over, but eventually ...

If you’re writing for your site you obviously want to write quality content to generate hits. After all, you’re putting it on the ...

“Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be fou...

Facebook is a social phenomenon. This ultimate social destination houses far more users than any other social network in existence...

Social media channels, social media channels everywhere. It seems every month or so we have more news of new social channels that...

Keeping up to date with the latest social media logos can be a challenge. And even once you’ve found the correct logos it can also...

Finding a great site to host your content doesn’t have to be a daunting, overwhelming journey. There are several hosting sites out...

It’s is no secret that mobile phones are the dominant force in connected devices. 1 in 4 people who access the internet do so excl...

As a marketer, you are probably fully aware of the fact that quality, consistent content is your ticket to success — in any field ...

The rules of retail have dramatically changed over the past several years, and some are finding it tougher to stay on top of trend...

Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring.  The be...

Today, Facebook unleashed the much-anticipated replacement of the one-size-fits-all “Like” button: Reactions. While “Like” will s...

I believe that this will affect every single one of AdWords advertisers. This quote comes from Tom Sadler, sales and marketing dir...

Go online right now and search the name of one of the presidential candidates. What do you see? I’ll save you the trouble – you s...

You’ve probably heard all of them: the predictions SEOs, writers, and marketers make about what the new year will bring for conten...

People think differently. Because not everyone calls the same products by the same names or searches for what they need with the s...

There is a lot of talk about what SEO is about and what it is not about. As long as you own a website and it is on the World Wide ...

Digital marketing is the method of marketing in which we use various electronic devices such as computers, Smartphones, tablets, e...

Social media is the Holy Grail of content marketing. You can generate new clients, maintain current ones, and have awesome strateg...

If you’ve spent any time on Facebook recently, you’ve likely noticed that your timeline has gotten a whole lot cuter thanks to the...

Consumers are constantly changing the way they search for products and services because technology is always changing. With the...

If you’re writing for your site you obviously want to write quality content to generate hits. After all, you’re putting it on t...

People trying to keep up with Google’s algorithm updates should have access to a warning that reads: “Caution. May cause whipla...

This year has started off with a bang as Google confirmed a core algorithm update halfway through January. While the revision h...

People use Facebook Groups every day to stay in touch with family, collaborate on projects, plan trips and offer support to frie...

Facebook, Google, And Twitter’s War For App Install Ads An unexpected consequence of our love apps is that now there’s just too ...

How to Optimize Your Pins for the Pinterest Smart Feed Have you heard about the Pinterest smart feed and how it impacts your exp...

With the holiday shopping season about to blast off and Small Business Saturday on tap this weekend, Facebook offered five tips fo...

Creating a strong presence online can help business owners find new clients and nurture existing relationships. Here are some begi...

B2B businesses and brands are increasingly waking up to the fact that LinkedIn can seriously boost their profile. It’s by far the ...

4 Easy & Honest SEO Mistakes That Could Penalties Your Site You did everything right when optimizing your site for search -- or so...

Ad Formats Face Off The 4 Major Digital Ad Formats Face Off Much  has been said about the death of the traditional banner ad, an...

One of the main reasons people go to Facebook is to see what’s happening in their News Feeds. FB goal with News Feed has always be...

Do you want more followers for your company’s social sites? Have you tried building your social following through your email list...

While some Instagram users (on iOS) can speed up video with Hyperlapse, now all Instagram users can slow their videos down, with ...

When it comes to the Internet, copyright can be a difficult thing to police. Users frequently misunderstand how copyright works, w...

What are the most challenging parts of working in search engine optimization? here are the four most difficult parts about achievi...

Facebook Says Redesigned Right-Rail Ads Are Performing Better Millward Brown eye-tracking test shows more people are noticing and ...

Social media spending is about to skyrocket, producing huge revenues in the U.S., according to a newly published infographic from ...

Numerous headlines and articles have declared “Google+ is dead”. The sad thing is, as Google continues to dismantle the framework...

Research shows that short subject lines get the highest performance. How short? Data suggests that under 15 characters maximizes...

Step 1: Understand your audience Which social media platform your audience is most likely to use will come down to who defines tha...

The internet is a dog-eat-dog world for online businesses; hundreds of thousands of sites within the same niches are all competing...